|
|
|
|
|
Of the many reports and papers consulted in developing the Sustainable Transport for Tourism Wales Campaign and compiling the draft Phase 3 Strategy, here is a selection of those that were most influential, with links to each.
1. Public Transport
2. Tourism Marketing
3. This Week Reader Survey
4. Online Consumer Panel
5. National Government Strategies
1. Public Transport
Information Needs of Visitors Concerning the Use of Public Transport
PDF format, 24K
A paper that unravels the different needs of visitors from those of domestic users of public transport and calls for a different marketing approach...Read on
Achieving Our Potential; A Tourism Strategy for Wales: Public Transport
PDF format, 16.5K
Strategic targets (overall) to 2010; overall strategic objectives, and specific actions under these objectives relating directly / indirectly to public transport provision...Read on
Infostructure; Sustainable Transport and Tourism
PDF format, 20K
A unique report that makes the case for treating information as a commodity that rises and falls in value in much the same way as any other dealable commodity...Read on
Integrated Transport Policy
PDF format, 23K
A key Welsh Assembly Government document influenced by the Sustainable Transport for Tourism Wales campaign as to the importance of integrated information provision...Read on
Local Transport Plans
PDF format, 25K
A key Welsh Assembly Government document providing a blueprint for local public transport provision...Read on
Public Transport Tourism Mapping
HTML Pages.
Transcript of a presentation on the importance of Geographic Information Systems (GIS) to sustainable tourism development...Read on
Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001 (Second Edition 2003)
PDF format, 3.32M
Report on the second phase of a campaign with the twin objectives of achieving economic benefits through generating additional tourism trips to and within Wales, and promoting these trips by public transport to relieve the road-borne congestion that threatens to undermine the attraction of Wales as a holiday destination. The report includes a section on lessons learnt and the way forward in preparation for a third phase commencing Autumn 2003...Read on
Cludiant Cynaladwy ar gyfer Twristiaeth Cymru Adroddiad am yr Ymgyrch Cam 2 1998 i 2001 (Agraffiad Ail 2003)
PDF format, 3.30M
Welsh language version...Read on
Sustainable Transport for Tourism Wales; Campaign Background & Key Achievements
HTML Pages.
Keynote address made by Colin Speakman at a conference that launched the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001...Read on
Sustainable Transport for Tourism Wales; Phase 3 Draft Project Portfolio
HTML Pages.
Drawn from the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001, this document records the recommendations made for a third phase of the campaign to embrace cultural sustainability without losing sight of the environmental and commercial imperatives...Read on
2. Tourism Marketing
Marketing; Back to Basics
PDF format, 21K
The four Ps of marketing and three Ps more! The marketing mix explained, and it's the sizzle not the sausage when it comes to Promotion...Read on
Marketing; Definition
PDF format, 8K
The four Ps of marketing and three Ps more. Stuart Riley of the Department of Marketing at the University of Lancaster puts more meat on the bone in his own inimitable style...Read on
Marketing; Role of Advertising
PDF format, 15K
The prime purpose of advertising is to create awareness. Its ultimate purpose if to influence human behaviour to motivate
and manipulate demand. Are you getting it right?...Read on
Marketing; Role of Research
PDF format, 14.9K
Market research is the way those involved in marketing find out about their customers' needs and wants. It's much easier for tourism businesses to do this than manufacturers of fish fingers!...Read on
Marketing; Tourist Attractions
PDF format, 24K
Marketing consortia have long been recognised as an effective means of promotion by achieving economies of scale and countering fragmentation in the Wales tourism industry. This is a summary and abstracts from a much-overlooked 1996 report from Kevin Jones, MSc Tourism Mangement, that is as fresh as it ever was...Read on
Marketing; Travel & Tourism
PDF format, 16K
Marketing is a familiar word in everyday use, yet popular notions of marketing are a hindrance to those that wish to apply it correctly. This is a resumÈ of earlier papers that throw light on different aspects...Read on
Marketing; Wales Tourism
PDF format, 16K
Future directions in marketing Wales tourism; a Canadian's personal opinion. Jim Embrey, Sales and Marketing Manager for This Week Wales for three years before joining the Wales Tourist Board early in 2002, came to Wales from Canada five months before producing this report. He sensed even then that Wales was on the verge of one of the most exciting times in its long and successful history, saying that this is a time of self-discovery and growth (for Wales), of gathering pride, and turning to the world and embracing it... Read on
Visitor Information Gathering Behaviour
PDF format, 34K
This 1998 review of current academic research on information-gathering behaviour by visitors followed on from the Visitor Information Research and Visitor Information Survey noted below, and was to underpin a substantial investment in GIS technology two years later by This Week Wales. This review is for those in particular with a deep interest in the future of Wales tourism that have yet to catch up fully with the empowering nature of GIS technology...Read on
Visitor Information Research
PDF format, 33K
Qualititive research carried out be MSS Marketing Research on behalf of the Wales Tourist Board in 1997, which followed on from the quantitive study conducted during the summer of 1996 (see below). The research explored a number of issues in depth with UK holiday, short-break and day-visit takers and served to underpin solutions provided earlier by This WeekÆ... Read on
Visitor Information Survey
PDF format, 36K
A quantitive survey carried out by MSS Marketing Research on behalf of the Wales Tourist Board in the summer of 1996 to establish visitor information-gathering habits... Read on
First North Wales Events; Campaign Brief
PDF format, 356K
An example of good-practice in the preparation of a 2003 marketing campaign that was to result in a 54% increase in passenger rates on the Conwy Valley railway in 2004... Read on
First North Wales Events; Campaign Outcomes
PDF format, 10K
Outcomes from a marketing campaign, the main aim of which was to increase passenger rates on scenic railways in North Wales following strike action in 2003... Read on
First North Wales Events; Campaign Press Release
PDF format, 10K
A press release issued by Wales & Borders Trains reporting the success on the Conwy Valley Railway Line following the Firsat North Wales Events marketing campaign... Read on
3. This Week Reader Survey
Full Survey
PDF format, 1.6M
Useful information for Wales tourism researchers alongside results of an independent survey carried out amongst This WeekÆ Wales readers by economic analyst Rachel Papworth. Commissioned by North Wales Tourism, the evaluation was one of a number carried out by the company in relation to tourism marketing campaigns supported by European structural funding...Read on
The Way Forward
PDF format, 87Kb, 1min.
A sub-section of the survey that looked at the future based on achievements to 2001...Read on
Y Ffordd Ymlaen
PDF format, 87K
Welsh-Language version of the above...Read on
A Snapshot from the Middle of a Revolution
PDF format, 76K
A special article based on research into the effectiveness of Destination Management Systems and what the future might hold for them. The article provides a useful introduction that traces the historic patterns of information-gathering by visitors...Read on
4. Online Consumer Panel
01; March 2001 Report
PDF format, 178K
Extraordinary results from an analysis of the questionnaires returned electronically within 10 days by 867 respondents to the March 2001 questionnaire. The extent of the interest in cultural tourism from respondents, 87% of whom were aged 36 years and over, was surprising to all concerned. Useful comments too from 153 of the respondents...Read on
5. National Government Strategies
Achieving our Potential; A Tourism Strategy for Wales (Excerpts)
PDF format, 9Kb
Excerpts from the Wales Tourist Boards current strategy that serve to remind us what we should be doing...Read on
Better Wales Strategic Plan
PDF format, 365K
A key Welsh Assembly Government document that presents a framework for sustainable development...Read on
Cymru Arlein
PDF format, 323K
A key Welsh Assembly Government document that presented proposals for an 'Online Wales'...Read on
Rural Development Plan for Wales 2003-2006 (Excerpts)
PDF format, 9K
A key Welsh Assembly Government document that provides a comprehensive analysis of rural Wales. It recognises that tourism, far from being a separate industry to agriculture, is an integral part of it and holds much more for the future than is popularly thought. The plan helps to destroy some of the myths in this respect...Read on
Winning Wales
PDF format, 621K
A key Welsh Assembly Government document that presents an action plan for sustainable development through self determination...Read on
|
|
|
|
|
|
FEATURE
|
|
|
|
|
|
|
|
|
Sponsored links
|
|
|
|
|
|
|
|
|
